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Client: James Allen Keta Keta is hired to promote the Creative Proposal contest for James Allen, a leading online retailer of jewelry and engagement rings in the U.S. While the viral video produced was an example of how not to propose, the ad stirred viral craze and user engagement (pun intended). Final results: Over 3 million views in the first four weeks and over 50,000 contest participants. Share this page: 
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