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Client: Play65 Play65 is the world’s largest Backgammon room. As a relatively small player competing with web giants such as Yahoo!, Play65 required a strategy that would differentiate itself as the industry’s #1 choice for online Backgammon. Keta Keta produced “Tricky Chick,” a hilarious, sexy, and shocking clip that shows that there truely are age-old tricks to the game. Final result: Over 10 million voluntary views, 50 user-generated Youtube uploads, and 50,000 targeted visits to the dedicated campaign landing page. See the Tricky Chick Case Study. Share this page: 
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