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Client: Orange In Israel, Orange was actually the first company to support video calls. With no competitors in the market, Orange contacted Keta Keta in order to spread the news and create local buzz. The popular viral ad was seen by over 400,000 Israelis, accounting for nearly 20% of the local Internet population. It was also featured in two local television shows and sparked up discussions about the future of video calls. The mission was accomplished. Share this page: 
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