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Keta Keta

World for $1 Series

Client: LastMinuteTravel.com
Campaign: World for $1

Keta Keta is hired to stir viral buzz for LastMinuteTravel.com’s extraordinary, some would say, crazy, travel contest: World for $1. Keta Keta leveraged the power of social media to draw attention to the 5-episode comedy series produced for the promotion. Final result: Over 1 million views in two weeks and Kevin and Janice become Facebook stars.

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