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Client: mySupermarket.co.uk Keta Keta is hired to create viral buzz for How Low Can You Go? contest and mySupermarket brand in the social media community. Target audience is primarily female, urban, professional, online, and exceedingly busy. “Kitchen Foreplay,” a parody of the famous kitchen sex scene from 9 1/2 weeks, was seeded to YouTube, video sites and the leading UK blogs for women, such as PopBitch. Final result: Over 1 million views in four weeks, and the ad was featured on BBC’s “Commercial Breakdown” with Jimmy Carr. 
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