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Client: Fiat Keta Keta is hired to promote the Fiat Panda as the most fuel-efficient car. Using an Osama Bin-Laden lookalike, Keta Keta produces a viral video for the slogan “Less fuel expenses, less funding for terror.” Keta Keta seeded the video to the Ketas, its proprietary platform of over 30,000 voluntary email seeders. The result: Over 10 million views during the first four weeks and the ad was featured on television programs worldwide. Share this page: 
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