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Client: LastMinuteTravel.com Prior to the January 2009 launch of the LastMinuteTravel.com campaign, Keta Keta prepared the Elections Parody clip in order to leverage on the hype of the U.S Elections. Keta Keta chose to rewrite the lyrics for the popular U.S song “Yellow Rose of Texas”. The Elections Parody clip used subtle product placement both visually as well as in the lyrics of the song and reached out to over 1 million viewers in the short period of only 2 weeks prior to the elections. Share this page: 
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