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Client: MERCK Pharmaceuticals After launching ”Dream” to promote Propecia’s solution for hair loss in Israel with extraordinary success, the campaign was tested in the German to deliver similar results. Millions of viewers flocked to see the clip both on the Net as well as on television programs such as “Talk Talk” on German ProSieben and BBC’s “Commercial Breakdown”. However, looking beyond millions of views and much buzz created, the campaign was the first to prove that the “self-targeting” mechanism built into viral advertising actually works. In fact, the average person stayed on the site for nearly 6 minutes. The outstanding success of the campaign triggered Merck Worldwide to embark on a global campaign comprising 4 viral commercials that were launched in 8 languages. Share this page: 
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